MBA In Marketing : Careers, Market Trend, Growth, Salary & Top B-Schools
MBA in Marketing is a mainstream post-graduation course and the duration of the course is 2 years. The course is divided into 4 semesters or 6 trimesters depending upon the college. Candidates need to clear entrance exams such as CAT, XAT, MAT, CMAT, SNAP to get admitted for MBA in Marketing. MBA in marketing holds lots of demand nowadays and students in MBA in Marketing can achieve a career in various fields such as advertising, consultancy, Banking, FMGG, etc. Every organization needs a marketing team to popularize its brands through activities that include a brand promotion, advertisements, sales, media, and entertainment. After completing graduation, candidates can be posted as Marketing Manager, Brand Manager, Media Planner, etc.
Marketing Sector: Growth and Trends
Marketing is one of the most popular options after finance, strategic planning, and general management among the various MBA specializations. An MBA in Marketing covers several skills when it comes to marketing in a particular company. Today a new branch of marketing called Digital Marketing has become a trend amongst new-age students and organizations that use the world of social media for brand promotions. Recognizing it as the key for the in-demand profession, brands are now focusing on this new trend of digital marketing, the skills for which are now in high demand, widening its scope further in the market.
Career Growth
As discussed, candidates of MBA in Marketing have career opportunities such as Marketing Manager, Brand Manager, Asset Management, Corporate Sales, Market Research Analyst, Sales Manager, Product Manager, Head Of Digital Marketing among others. MBA in Marketing postgraduates also find jobs in the public sector such as opportunities in PSUs (Public Sector Undertakings). Apart from this, the main employment sectors for MBA in Marketing are E-Commerce, Retail, FMCG, Advertising and Market Research as also other sectors like Foreign Banks, etc. Higher pay scales and multiple career options are some of the many advantages of career, especially in digital marketing. The promotion of brands through the platform of digital media is now the fastest mode of marketing targeting a vast audience.
There are certain benefits of MBA in Marketing:
- Developing strategies and acquiring the necessary skills to achieve organizational goals.
- There are vast sub-areas under Marketing where candidates can develop their career specialties.
Course Content | MBA in Marketing
The core streams of MBA in Marketing are Finance/Accounts/Economics/Statistics, Human Resource/Organizational Behavior, Business Communications, Marketing, Operations. The elective subjects are International Marketing, Market Research, Product and Brand Management, Retail Management, Internet Marketing, Service Marketing, etc.
Candidates can avail of a world of innovation, leadership skills, and product knowledge which is developed through an MBA program that helps qualify graduates for management and executive positions.
Jobs after MBA in Marketing
As discussed, candidates have a host of job opportunities such as Marketing Manager, Business Development Manager, Area Sales Manager, Business Development Executives, Brand Manager, Market Research Analyst, Media Planner.
As a Marketing Manager, candidates are responsible for developing, implementing and executing marketing strategies for companies and organizations.
As a Business Development Manager, they are responsible for various sales leads, pitches, etc.
As Area Sales Manager, they are responsible for proper sales in an area and see that all the targets are met.
Brand Managers enhance a company’s brand value and ensure the product /services etc.
Salary of MBA Marketing Professional
The different sector offers different salaries for candidates. The average salary for Marketing and Sales graduate ranges between Rs. 3 lakhs and Rs. 20.5 lakhs.
The highest paying marketing jobs are:
- Brand Manager: Avg salary Rs. 6-8 LPA, Rs. 10-12 LPA with experience
- Sales Manager: Avg salary Rs. 5-7 LPA, Rs. 8-10 LPA with experience
- Market Research Analyst: Avg salary Rs. 6-8 LPA, Rs. 15-20 LPA with experience
- Digital Marketing: Avg salary Rs. 5-7 LPA, Rs. 12-14 LPA with experience
- Business Development Manager: Avg salary Rs. 6-8 LPA, Rs. 10-12 LPA with experience
Top Companies Hiring MBA Marketing Professionals
The top recruiters of MBA in Marketing are Amazon, Deloitte, Tata Consultancy Services, Cognizant Technology Solutions Corp, Accenture, IBM, etc. Apart from this, Vodafone and Future Group offer satisfying packages for students who are doing MBA in Marketing.
One of the top B Schools in the country, SP Jain Institute of Management and Research saw participation from many top organizations for various roles such as Sales & Marketing, Operations & Supply Chain. About 19 percent of the candidates were placed in leading FMCGs like Hindustan Unilever, Procter & Gamble, General Mills, L'Oréal, Asian Paints, Castrol, Colgate Palmolive, Johnson & Johnson, Pidilite, Marico and Mondelēz. The sector hired freshers as well as those with up to three years of work experience. The mean salary was in the range of Rs. 22 lakhs p.a.
Another top B School, IIM, Bangalore boasts of 17% placements in the Sales and Marketing Sector for the year 2018-20 with major companies such as Amazon, Accenture Strategy, Bain and Company, Microsoft, Citibank, Deloitte, etc. as the major participants among others. The mean the salary was in the range of Rs. 25 lakhs p.a.
Top Colleges offering MBA in Marketing
Below listed are the top colleges which offer MBA in Marketing:
- SP Jain Institute of Management and Research
- Institute of Management Technology, Ghaziabad
- Indian Institute of Management Studies, Bangalore [IIMB]
- T. A. Pai Management Institute [TAPMI]
- Xavier Institute of Management & Entrepreneurship [XIME]
- Christ University, Bangalore
Explore details about other Top Specializations: Marketing ✱ Finance ✱ Human Resource ✱ Banking and Finance [BFSI] ✱ Business Analytics ✱ Logistics & Supply chain Management ✱ Operations Management ✱ Sport Management ✱ Aviation ✱ Health care & Hospital Administration ✱ Information Technology ✱ International Business ✱ Entrepreneurship & Family Business ✱ Pharma Business Management
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