New career options for commerce graduates this admission session
The field of commerce is no longer confined to hardcore accounting, finance and taxation, but has widened to include inter-disciplinary branches such as business administration, economics, marketing and advertisement. Some of the key employment sectors for commerce graduates including IT, manufacturing, healthcare, BFSI and retail (in particular) have seen a considerable growth.
In fact, the retail sector is among the top three employing sectors of the country. Says Barkat Charania, CEO, Beyond Talent Management Pvt Ltd, “With the coming of FDI and booming e-retail space, demand for fresh graduates at various levels, from store front to merchandising, IT, analytics, logistics, accounts and finance, has multiplied. There is a huge demand for graduates in the digital space.”
Some of the emerging career options for commerce graduates in India are:
FINANCIAL ANALYSTS
The profile is sought-after in IT, manufacturing, banking, consulting, BPO and KPO sectors. The job profile includes managing accounting transactions and system interfaces in general ledger and providing analytic support to business initiatives.
Skills required: Analytical and problem solving skills are essential along with knowledge of SAP
Salary: Rs 3-5 lakh per annum
MARKET RESEARCH
The role includes conducting secondary research, compiling, managing data, analysis and reporting. Sectors such as IT/telecom, BFSI, manufacturing and healthcare offer numerous opportunities in this area.
Skills required: Logical and analytical skills, creativity (in terms of presenting data in a graphical format), proficiency in MS Excel and power point
Salary: Rs 3-5 lakh per annum
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BRAND MANAGEMENT
To sustain the stiff competition and attract top talent, companies are increasingly focusing on brand management. From retail (especially online) to IT and healthcare, every sector is making a beeline for brand management specialists.
Skills required: A creative mindset and the ability to develop branding strategies, audit and compliance competencies are desired too
Salary: Rs 3.5-8 lakh per annum
DIGITAL MEDIA
Since digital media is picking up significantly, one can do a short course in digital media along with graduation for a promising career as a digital media strategist.
Skills required: Creative skills to design, create and manage digital media promotions and ad campaigns, research and analytical competencies
Salary: Rs 3-6.5 lakh per annum
SALES AND MARKETING
With business expansion on the cards across key sectors, sales and marketing executives are in demand especially in the banking/insurance, IT and manufacturing sectors.
Skills required: Aspirants with good communication and interpersonal skills are desired
Salary: Rs 3-6 lakh per annum (plus incentives)
MEDIA COMMUNICATION
Jobs in media communication encompass PR and corporate communication skills. The demand is high in sectors such as consulting, internet/dotcom and IT.
Skills required: Basic knowledge of online marketing and relationship management skills
Salary: Rs 3-5.5 lakh per annum
DATA ANALYTICS
The role of data analytics has become increasingly critical in business sustenance. Little wonder then, data analysts are now not only being hired by IT companies, but also non-IT companies including those operating in the BFSI sector in large numbers.
Skills required: One has to be good with numbers, data crunching and analysing
Salary: Rs 3.5-7 lakh per annum
While opportunities are many, graduates must keep in mind that competition is immense too. Charania advises aspirants to focus on brushing-up on specialised skills and competencies (technical or operational). A short course or a diploma in emerging niche roles will be an add-on to a graduate degree and will help improve job prospects.
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